The challenge

Industrial Clothing’s main objective was to provide their trade customers with a way to easily access pricing and stock availability without having to phone a sales rep during office hours.

In addition, the company has two WooCommerce websites that serve as catalogues for each of their brands, Javlin Workwear and Salty Leisurewear. Industrial Clothing needed a way to centralise the management of these ecommerce platforms for greater efficiency.

The goals

• Streamline product management on multiple online channels (omni-channel)
• Provide an online access to accurate stock and pricing data to B2B customers
• Automate order creation in the Sage ERP

The solutions

Stock2Shop provided a way for Industrial Clothing to manage their online products centrally for a more efficient workflow, automating product updates and sales order creation. Here’s how we did it:

Streamline online product management on multiple online channels

• Inventory and pricing data is syncing from Sage into Industrial Clothing’s Stock2Shop console.
• Additional marketing enrichment (eg images, categories and long descriptions) is loaded onto Industrial Clothing’s Stock2Shop console, making the products ready for presentation online.
• Products are synced from the console to two WooCommerce websites and a B2B Trade Store.

Provide a pre-built B2B Trade Store

• Industrial Clothing has excellent online presence, with two websites showcasing their product catalogues. They needed a login-protected portal where trade access sensitive information and place orders.
• In addition to product data, customer information is synced from Sage, including customer-specific discounts and warehouse allocation. This means that customers always see accurate pricing and stock availability when they log in.
• Products are segmented in Sage by category, range, brand and gender, and these segmentations are represented as filters on the Trade Store for easy navigation.

Automate ordering

• Industrial Clothing offers their clients the option to pay upfront by credit card or order on account.
• ForCustomers ordering on account - if they are in arrears or have been placed on hold in Sage, the ERP will reject the order and notify Industrial Clothing to contact the customer.

Industrial Clothing created a series of instructional videos to help their customers become acquainted with the Trade Store. Below is an example: